Chapter 42 Flashcards Preview

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Flashcards in Chapter 42 Deck (2)
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1
Q

What is Publicity

A

Publicity is free advertising provided by a media outlet. Free publicity can only introduce the company

2
Q

What is advertising agency

A

The advertising agency is an independent business organization composed of creative and business people who develop, prepare, and place advertis­ing in media for its customers.