Chapter 24 Quiz Flashcards

1
Q

A stated position with evidence and reasoning in support of it

A

Argument

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2
Q

States the speakers conclusion about some state of affairs. Answers the question “what are you trying to prove”

A

Claim

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3
Q

Supporting material providing grounds for belief. Answers “what is your proof for the claim”

A

Evidence

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4
Q

Provides reasons or justifications for why the evidence supports the claim; allows the audience members to evaluate whether in fact the evidence is valid

A

Warrant

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5
Q

Focus on whether something is or is not true or whether something will or will not happen

A

Claims of facts

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6
Q

Addresses issues of judgment

A

Claims of value

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7
Q

Recommend that a specific course of action be taken approved

A

Claims of policy

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8
Q

Offer reasons targeted at the audiences needs and emotions

A

Motivational warrant

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9
Q

Appeal to the credibility the audience assigns to the source of the evidence; this appeal is based on ETHOS

A

Authoritative warrants

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10
Q

Target the audiences faith in the speakers factual evidence as justification for the argument; this appeal is based on LOGOS and appeals to the audiences rational thinking on a matter

A

Substantive warrants

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11
Q

Begin with a general case; supported by one or more specific examples of the case

A

Deductive reasoning

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12
Q

Logical fallacy that an isolated case is true all individuals or conditions concerned

A

Hasty generalization

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13
Q

Build from specific cases to general case or claim supported by them

A

Inductive reasoning

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14
Q

The speaker offers a cause and effect relationship as proof of the claim, arguing that one event, circumstance, or idea (the cause) is the reason (the effect) for another

A

Cause reasoning

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15
Q

Speaker compares two similar cases and implies that what is true in the other

A

Reasoning by analogy

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16
Q

The conclusion of your speech. Make an explicit appeal to take the specific action

A

Call to action

17
Q

Does not mention opposing views

A

One-sided message

18
Q

Mentions opposing views and sometimes refutes them

A

Two-sides message

19
Q

Either a false or erroneous statement or an invalid or deceptive line of reasoning

A

Logical fallacy

20
Q

Particularly effective when persuading audience members hostile to your position

A

Refutation pattern

21
Q

A commonly used design for persuasive speeches, especially those based on claims of policy

A

Problem-solution-pattern

22
Q

Requires more than two points to adequately explain the problem and to substantiate the recommended solution

A

Problem-cause-solution

23
Q

Developed in the mid 1930s by Alan Monroe: a five step sequence that begins arousing listeners attention and end with calling for action

A

Motivated sequence pattern

24
Q

What are the 5 steps to Monroe’s motivated sequence?

A
  1. Attention
  2. Need
  3. Satisfaction
  4. Visualization
  5. Action
25
Q

Most effective when your audience is already aware of the issue or problem and agrees that a need for a solution exits

A

Comparative advantage pattern

26
Q

Addresses each main point and then refuted (disapproves) an opposing claim to your position

A

Refutation pattern