Chapter 2 - Emails, social media & memos Flashcards
What is a memo?
- a brief internal letter with no opening/closing
- appears in block format (no indent) & headings can be used to separate points
What does the memo setup look like?
Date: To: From: Subject: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Intro Discussion Conclusiom
What does an intro include for a memo?
It’s brief, to the point & covers all info to be discussed
- purpose: why writing?
- scope: what will/won’t be covered? (limitations)
- background: context
- timelines: scheduling info
What does a memo’s discussion include?
- provides more info about topic
- brief paragraph
What does a memo’s conclusion include?
- restates purpose & scope
- briefly restates main idea(s)
- contact info provided
What does an intro include for an email?
Block format used in emails too
- brief formal salutations
- purpose
- scope
- background
- timelines
What does a discussion include for an email?
- provides topic of info
- brief paragraphs
- can be direct or indirect format
What does a conclusion include for an email?
- restates purpose & scope
- briefly restates main idea(s)
- formal complimentary close
What is direct format?
- used for good news letter
- present info at beginning of letter
What is indirect format?
- used for a bad news letter
- sandwich method: something positive, then bad news, then something neutral/positive - cushions the blow
What can social media be used for in a business?
- announcing a product/service and sales/promotions
- generate feedback
- build a fanbase for market research
- events
- business communication
What are the marketing rules on social media?
- keep it brief
- keep it relevant
- spelling/grammar rules apply
- give credit where it’s due
- used for informal, public communication
- keep it positive/neutral (online forever)
Why is social media beneficial for employees?
- encourages networking
- humanizes managers
- posts are informative but fun
- check netiquette
