Chapter 15 VOCAB Flashcards Preview

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Flashcards in Chapter 15 VOCAB Deck (31)
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1
Q

firm’s overall plan for moving products to intermediaries and final customers

A

distribution stategy

2
Q

businesspeople and organizations that assist in moving and marketing goods and services between producers and consumers

A

marketing intermediaries

3
Q

intermediaries that sell products to other intermediaries for resales or to organizations for internal use

A

wholesalers

4
Q

intermediaries that sell goods and services to individuals for their own personal use

A

retailers

5
Q

independent wholesalers that take legal title to goods they distribute

A

merchant wholesalers

6
Q

merchant wholesalers that provide a wide variety of services to their customers, such as storage, delivery, and marketing support

A

full-service merchant wholesalers

7
Q

merchant wholesalers that sell products to organizational customers for internal operations or the production of other goods, rather than to retailers for resale

A

distributors

8
Q

independent wholesalers that do not take title to the goods they distribute but may or may not take possession of those goods

A

agents and brokers

9
Q

the replacement of intermediaries by producers, customers, or other intermediaries when those other parties can perform channel functions more effectively or efficiently

A

disintermediation

10
Q

evolutionary process by which stores that feature low prices gradually upgrade until they no longer appeal to price-sensitive shoppers and are replaced by a new generation of leaner, low-price competitors

A

wheel of retailing

11
Q

large stores that carry a variety of products in multiple categories, such as clothing housewares, gifts, bedding, and furniture

A

department stores

12
Q

stores that carries only a particular type of goods, often with deep selection in those specific categories

A

specialty stores

13
Q

retailers that sell a variety of everyday goods below the market price by keeping their overhead low

A

discount stores

14
Q

stores that sell designer labels and other fashionable products at steep discounts

A

off-price retailers

15
Q

companies that use e-commerce technologies to sell over the Internet; includes Internet-only retailers and the online arm of store-based retailers

A

online retailers

16
Q

the application of Internet technologies to wholesaling and retailing

A

e-commerce

17
Q

coordinated efforts to reach consumers through more than one retail channel

A

multichannel retailing

18
Q

the addition of entertainment or education aspects to the retail experience

A

retail theater

19
Q

combination of intermediaries and channels a producer uses to reach target customers

A

distribution mix

20
Q

market coverage strategy that tries to place a product in as many outlets as possible

A

intensive distribution

21
Q

market coverage strategy that uses a limited number of carefully chosen outlets to distribute products

A

selective distribution

22
Q

market coverage strategy that gives intermediaries exclusive rights to sell a product in a specific geographical area

A

exclusive distribution

23
Q

disagreement or tension between two or more members in a distribution channel, such as competition between channel partners trying to reach the same group of customers

A

channel conflict

24
Q

arrangements by which channel partners coordinate their activities under the leadership of one of the partners

A

marketing systems

25
Q

all the activities required to move all finished products from the producer to the consumer

A

physical distribution

26
Q

the planning, movement, and flow of goods and related information throughout the supply chain

A

logistics

27
Q

functions involved in receiving and filling customers’ orders

A

order processing

28
Q

facility for storing inventory

A

warehouse

29
Q

advanced warehouse facilities that specialize in collecting and shipping merchandise

A

distribution centers

30
Q

movement of goods within a firm’s warehouse terminal, factory, or store

A

materials handling

31
Q

the coordinated use of multiple modes of transportation, particularly with containers that can be shipped by truck rail, and sea

A

intermodal transportation