Flashcards in Chapter 15: Retailing Deck (45)
All the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use.
The market intermediary that sells goods and services to the final consumer.
Retailers owned by a single person or partnership and not operated as a part of a larger retail institution.
Stores owned and operated as a group by a single organization. This includes franchises which combine independent retailer operations with chain store operations.
The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted.
A store housing several departments under one roof.
A retail store specializing in a given type of merchandise.
Large, departmentalized, self-service retailers that specialize in food and some nonfood items.
The tendency to offer a wide variety of nontraditional goods and services as their main draw.
Retail stores that stock pharmacy-related products and services as their main draw.
A miniature supermarket, carrying only a limited line of high-turnover convenience goods.
A retailer that competes on the basis of low prices, high turnover, and high volume.
Full-line discount stores
Retailers that offer consumers very limited service and carry a broad assortment of well-known, nationally branded hard goods.
A retailing strategy using moderate to low prices on large quantities of merchandise and lower levels of service to stimulate high turnover of products.
Retail stores that combine groceries and general merchandise goods with a wide range of services.
Specialty discount stores
Retail stores that offer a nearly complete selection of single-line merchandise and use self-service, discount prices, high volume, and high turnover.
Specialty discount stores that heavily dominate their narrow merchandise segment.
Warehouse membership clubs
Limited-service merchant wholesalers that sell a limited selection of brand-name appliances, household items, and groceries to members, small businesses, and groups.
A retailer that sells brand-name merchandise at considerable discounts.
An off-price realtor that is owned and operated by a manufacturer.
Provides shopping without visiting a store.
The use of machines to offer goods for sale.
Self-service technologies (SST)
Technological interfaces that allow customers to provide themselves with products and/or services without the intervention of a service employee, like a pay at the pump gasoline station.
The selling of products by representatives who work door-to-door, office-to-office, or at in-home parties.
Direct marketing (direct response marketing)
Techniques used to get consumers to make a purchase from their home, office, or another non-retail setting.
A printed form of direct-response communication that is delivered directly to consumers' homes.
The use of telecommunications to sell a product or service; involves both outbound (unsolicited) and inbound (consumer orders being placed) calls.
Shop-at-home television network
A specialized form of direct-response marketing whereby television shows display merchandise, with the retail price, to home viewers.
Online retailing (e-tailing)
A type of shopping available to consumers with personal computers and access to the Internet.