Chapter 12: Service and Nonprofit Organization Marketing Flashcards Preview

Marketing 2210 > Chapter 12: Service and Nonprofit Organization Marketing > Flashcards

Flashcards in Chapter 12: Service and Nonprofit Organization Marketing Deck (31)
Loading flashcards...
31

Relationship marketing level 4

Structural: structural bonds are developed by offering value-added services that are not readily available by other firms. The most effective in establishing long-term relationships with customers.