Chapter 12: Questionnaires Flashcards Preview

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Flashcards in Chapter 12: Questionnaires Deck (21)
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1
Q

Questionnaire

A

Set of questions designed to generate the data necessary to accomplish the objectives of the research project; also called an interview schedule or survey instrument.

2
Q

Editing

A

Going through each questionnaire to ensure that skip patterns were followed and the required questions filled out

3
Q

Skip Pattern

A

Sequence in which questions are asked, based on a respondent’s answer.

4
Q

Coding

A

The process of grouping and assigning numeric codes to the various responses to a question.

5
Q

Questionnaire Design Process

A
  1. Determine survey objectives, resources, and constraints.
  2. Determine the data-collection method
  3. Determine the question response format
  4. Decide on the question wording
  5. Establish questionnaire flow and layout
  6. Evaluate the questionnaire
  7. Obtain approval of all relevant parties
  8. Pretest and revise
  9. Prepare final copy
  10. Implement the survey
6
Q

Survey Objectives

A

Outline of the decision-making information sought through the questionnaire.

7
Q

Open-Ended Questions

A

Questions to which the respondent replies in his/her own words.

8
Q

Closed-Ended Questions

A

Questions in which a respondent chooses from a list of answers.

9
Q

Clarity in Wording

A

Achieved by avoiding ambiguous terminology, using reasonable, vernacular language adjusted to the target group, and asking only one question at a time.

10
Q

Respondent Biasing

A

Leading questions that give away the research goal or sponsor identity.

11
Q

Respondent’s question answering ability

A

Factors affecting this ability include lack of required information, forgetfulness, or incomplete recall ability.

12
Q

Respondent’s willingness to answer

A

Embarrassing, sensitive, or threatening questions or questions divergent from respondents’ self-image may cause them to refuse to answer.

13
Q

Questionnaire FLow?

A

Screeners, Warm-Ups, Transitions, Complicated, Classification

14
Q

Screeners

A

Questions used to identify appropriate respondents.

15
Q

Prompters

A

Short encouraging statements to rebuild respondent interest.

16
Q

Necessary Questions

A

Pertain directly to the stated survey objectives or are screeners, interest generators, or required transitions.

17
Q

Approval by Managers

A

Managerial review approval after questionnaire drafting to prevent false starts and expensive later redrafts.

18
Q

Pretest

A

Trial run of a questionnaire.

19
Q

Supervisor’s Instructions

A

Written directions to the field service firm on how to conduct the survey.

20
Q

Field Management Companies

A

Firms that provide such support services as questionnaire formatting, screener writing, and coordination of data collection.

21
Q

Questionnaire costs and profitability

A

Factors affecting costs and profits include over-estimating, overbidding, incidence rate, road-blocks to complete interviews, and premature interview terminations.