CHAPTER 12- QUESTIONNAIRE DESIGN Flashcards Preview

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Flashcards in CHAPTER 12- QUESTIONNAIRE DESIGN Deck (4)
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1
Q

QUESTIONNAIRE

A

set of questions designed to generate the data necessary to accomplish the objectives of the research project; also called interview schedule or survey instrument

2
Q

QUESTIONNAIRE’S ROLE

A

standardized the wording and sequencing of questions and imposes uniformity on the data-gathering process

3
Q

QUESTIONNAIRE DESIGN PROCESS 10 STEPS

A
  1. determine survey objectives, resources, and constraints
  2. determine the data collection method
  3. determine the question response format
  4. decide on the question wording
  5. establish questionnaire flow and layout
  6. evaluate the questionnaire
  7. obtain approval of all relevant parties
  8. pretest and revise
  9. prepare final copy
  10. implement the survey
4
Q

CRITERIA FOR GOOD QUESTIONNAIRE

A

Does it provide the necessary information?

does it consider the respondent? make sure its not too wordy, confusing or designed poorly.

does it meet editing, coding and data processing requirements?