Chapter 10 Beginning And Ending The Speech Flashcards Preview

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Flashcards in Chapter 10 Beginning And Ending The Speech Deck (7)
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Q

Credibility

A

The Audience’s perception of whether a speaker is qualified to speak on a given topic. The two major factors influencing a speaker’s credibility are competence and character

1
Q

Rhetorical question

A

A question that the audience answers mentally rather than out loud

2
Q

Goodwill

A

The audience’s perception of whether the speaker has the best interests of the audience in mind

3
Q

Preview statement

A

A statement in the introduction of a speech that identifies the main points to be discussed in the body

4
Q

Crescendo ending

A

A conclusion in which the speech builds to a zenith of power and intensity

5
Q

Dissolve ending

A

A conclusion that generates emotional appeal by fading step by step to a dramatic final statement

6
Q

Seven elements in the speech communication process

A

Sender, message, receiver, feedback, channel(medium), interference, and situation