Chapter 10 Flashcards Preview

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Flashcards in Chapter 10 Deck (3)
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1
Q

sequence of a persuasive message (attention, interest, resistance, action)

A

attention
interest
resistance
action

2
Q

direct vs. indirect benefits

A

to the point, delayed

3
Q

persuasive claim letter

A
indirectness
politeness
soft sell approach
relationship appeal
collectvist view