Chapter 1 Flashcards Preview

Argumentation and Debate (COMM 235) > Chapter 1 > Flashcards

Flashcards in Chapter 1 Deck (3)
Loading flashcards...
0
Q

an attempt to move an audience to accept or identify with a particular point of view
“emotional & reason”

A

Persuasion

1
Q

a form of instrumental communication relying on reasoning and proof to influence belief or behavior through the use of spoken or written messages
“pure truth”

A

argumentation

2
Q

high
involvement Peripheral Route “Gut”
(System One)
message influence or
attitude change
Low Central Route “mind”
involvement (System Two)

A

ELM (Elaboration likelihood Model)