Ch 8 CA RE Practice Flashcards Preview

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Flashcards in Ch 8 CA RE Practice Deck (12)
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1
Q

What acronyms can be used as a guide to effective advertising?

A

AIDA

2
Q

The purpose of advertising is to communicate the ____ of the property through the property’s features?

A benefits
B Interest
C Descriptions
D Desire

A

A benefits

3
Q

Was does AIDA stand for..?

A

Attention
Interest
Desire

4
Q

According to TILA, an ad for a loan must include which of the following..?

A The terms of the loan payment
B Down payment requirements
C The APR of the loan
D All of the above

A

D All of the above

5
Q

What occurs when an agent advertises a property with the intention of showing another property to prospective buyers?

A

Bait and switch

6
Q

Buyers typically make decisions based on emotion rather than logic?

A

True

7
Q

Which of the following info can be included on an agent’s personal website?

A A loan qualifier
B Links to info about local schools
C Neighborhood demographics
D All of the above

A

D All of the above

8
Q

Which of the following features allows an agent to include their listings on their own website:

A Conversion pixel
B Plugin
C IDX
D Form Builder

A

C IDX

9
Q

Advertising by a real estate broker may be considered institutional of ?

A Special
B Specific
C Individual
D Proprietary

A

B Specific

10
Q

Specific advertising is also known as?

A Institutional ad
B Conversion ad
C Brand Ad
D Operational ad

A

Operational advertising

11
Q

Institutional ad is primarily used for ?

A Providing info about properties
B Selling a prospective buyer on a property
C Marketing a specific property
D Branding purposes

A

D Branding purposes

12
Q

What type of ad is used to sell an individual property?

A

Specific ad