Ch. 6 - Perception & Individual Decision-Making

Question 1

Perception is a

Answer 1

process by which individuals organize and interpret their sensory impressions in order to give meaning to the environment.

Question 2

Behavior is based on

Answer 2

perception, not reality.

Question 3

Factors that influence perception:

Answer 3

Situation, perceiver, target.

Question 4

Self-serving Bias:

Answer 4

attribute their own success to internal factors and blame failures on external factors.

Question 5

Selective perception:

Answer 5

interests influence which problems we see.

Question 6

Halo Effect:

Answer 6

general impression about an individual on the basis of single characteristic

Question 7

Contrast Effects:

Answer 7

we don’t evaluate a person in isolation. our reaction is influenced by other persons we have recently encountered.

Question 8

Organizational Shortcuts:

Answer 8

performance evaluation, employee evaluation of others.

Question 9

Rational Decision Making model should be the ideally making our choices. maximize the …

Answer 9

outcome of choices. Rational is consistent and value-maximizing choices within specified constraints.

Question 10

Bounded Rationality:

Answer 10

We quickly find an answer to formulate and solve complex problems with full rationality.