Ch. 4 - The Role of the Media Flashcards Preview

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Flashcards in Ch. 4 - The Role of the Media Deck (71)
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1
Q

What is the media?

A

Any form of communication that targets a mass audience in print or electronic formats.

2
Q

What does the media define and shape?

A

Boundaries between groups, social problems, and public debates.

3
Q

What are stigmatized others?

A

People represented by the media as some kind of threat to decent people’s way of life.

4
Q

What are some examples of stigmatized others?

A

Street youth, single parents, the mental ill, etc.

5
Q

What are absolute others?

A

Those who are regarded as inherently and absolutely evil.

6
Q

What are some examples of absolute others?

A

Psychopaths, terrorists, pedophiles, etc.

7
Q

What is the nature of stigmatized and absolute others?

A

It is dynamic, others may find themselves along a continuum at different points in time.

8
Q

What are the two approaches to media study/analysis?

A

Administrative and critical.

9
Q

What does the administrative approach to media study/analysis explore?

A

The effects of media on thoughts, feelings, and behaviours. Focusing in on cause and effect.

10
Q

What is the ultimate goal of the administrative approach?

A

To learn how the effects of the media happen so that we can intervene.

11
Q

What does the critical approach focus on?

A

How the media constructs events, issues, and identities.

12
Q

What does administrative research focus on?

A

Advertising and violence.

13
Q

What do advertisers try to do?

A

Get us to feel connected with their product.

14
Q

What distinction is drawn in advertising?

A

Cognitively based ads and affectively based ads.

15
Q

What are cognitively based ads working on?

A

Our thoughts about a product.

16
Q

What are affectively based ads working on?

A

Our emotions over a product.

17
Q

What are the three types of product placement?

A

Active, passive, and verbally referenced.

18
Q

What is passive product placement?

A

A product just sitting in the background.

19
Q

What is active product placement?

A

A character in the show actually using the product.

20
Q

What is the most researched topic in media studies?

A

Violence.

21
Q

What question still remains in the area of media violence research?

A

Whether exposure desensitizes people to violence or whether it stimulates feelings of vulnerability prompting violence as a wall of protection.

22
Q

What does framing refer to?

A

The overall way that an issue is depicted in the media.

23
Q

What are the three times of frames?

A

Conflict, human interest, and economic consequences.

24
Q

What are conflict frames?

A

News stories that focus on the conflict between different groups.

25
Q

What are human interest frames?

A

Stories that people would take interest in. E.g., Dog went to get help when owner collapsed, young girl raised money to build a hospital in Africa, etc.

26
Q

What are economic consequence frames?

A

Focuses on the various costs and benefits of something. E.g., Cost of war on terror, benefits of building a school in a particular neighbourhood

27
Q

What are the 5 frames of race/ethnicity?

A

Invisible, stereotypes, social problems, adornments, and white-washed.

28
Q

What is the invisibility frame?

A

Certain racial minorities are not represented in media, so we end up with a skewed perception of who is and is not part of society.

29
Q

What is the stereotype frame?

A

When minorities are included in media, they are presented in stereotypical ways.

30
Q

What is the social problem frame?

A

Racial and ethnic minorities are framed as some kind of threat or social problem; a drain on society.

31
Q

What is the adornments frame?

A

How different minority groups are presented as the “exotic other;” the reality in which these groups live is completely ignored.

32
Q

What is the white-washed frame?

A

Minorities are presented as having experiences, perspectives, and identities very much like those of the majority.

33
Q

What are the four femininity frames?

A

Feminine touch, ritualization of subordination, licensed withdrawal, and infantilization.

34
Q

What is the feminine touch frame?

A

Meant to imply delicacy or sexuality.

35
Q

What is the ritualization of subordination frame?

A

Ritualizing women being submissive to men or literally being placed below them.

36
Q

What is the license withdrawal frame?

A

Making it seem as though women don’t have a thought in their head, featuring vacuous, vacant stares.

37
Q

What is the infantilization frame?

A

Where adult women are presented as little girls or young girls are made to look older and sexualized.

38
Q

What are the implications of racial/minority frames?

A

They may be erased from public consciousness, have their voices left unheard, media representations may become integrated into their identities, and it may have an impact on policy.

39
Q

What are the four masculinity frames?

A

Villain, aggressor, pervert, and philanderer.

40
Q

What is there a trend towards in media ownership?

A

Convergence, conglomeration, and concentration.

41
Q

What are the 4 points in the media-deviance nexus?

A

Media as a cause of deviance, media constructs deviance and normality, media as a tool for deviance, and media as a site of the deviance dance.

42
Q

Where is media as a cause of deviance reflected?

A

Studies of advertising and media violence.

43
Q

Where is media constructing deviance and normality reflected?

A

Studies of media framing.

44
Q

Where is media as a tool for deviance reflected?

A

Cyber deviance.

45
Q

Where is media as a site of the deviance dance reflected?

A

Various points of view and debates within the media.

46
Q

What does cybercrime involve?

A

Credit card fraud, identity theft, and hacking.

47
Q

What are 5 elements of the hacker subculture?

A

Technology, knowledge, commitment, categorization, and law.

48
Q

What is involved in the technology element of hacker subculture?

A

A passion and interest in how technology works that typically develops at a young age.

49
Q

What is involved in the knowledge element of hacker subculture?

A

The quest for knowledge is important in hacking; refer to themselves on a basis of knowledge.

50
Q

What is involved in the commitment element of hacker subculture?

A

Commitment to persist despite the obstacles/failures/challenges they will encounter.

51
Q

What is digital piracy?

A

The illegal downloading of music, software, and video.

52
Q

How does the internet facilitate digital piracy?

A

Anonymity, speed of transmission, and a shift in the mindset considering “ownership.”

53
Q

What are the three theoretical explanations about digital piracy?

A

Differential association (learning techniques and motives), techniques of neutralization, and interpretive theories (identify formation and labelling).

54
Q

What is an example of differential association in digital piracy?

A

Learning how to use a VPN.

55
Q

What are two examples of techniques of neutralization for digital piracy?

A

Denial of injury: these companies have enough money already, it’s no big deal to download one song. Appeal to higher loyalties: financial resources should be an impediment to having access to these things.

56
Q

What is cyberbullying?

A

Refers to the use of information and communication technologies to support deliberate, repeated, and hostile behaviour by an individual or group that is intended to harm others.

57
Q

What are three issues with cyberbullying?

A

Anonymity, visibility, and permanence.

58
Q

What are three examples of cyberbullying?

A

Spreading rumors, sharing private photos, harassing/threatening people online.

59
Q

What is the visibility issue of cyberbullying?

A

Anyone can see what is online.

60
Q

What is the primary function of mass media?

A

To deliver an audience to advertisers.

61
Q

What are the 5 Ss of media?

A

Sensationalize, simplify, standardize, sell, and symbolize.

62
Q

Where does knowledge about deviance and crime come from?

A

Media exposure.

63
Q

What does the media disproportionately focus on?

A

Violence; and there is a lack of attention to underlying causes or relevant social issues.

64
Q

What type of process is media consumption?

A

An active process.

65
Q

What does it mean for media consumption to be an active process?

A

The meanings and interpretations people make of their media exposure are mediated by their own background experiences.

66
Q

What are three consequences of biased media exposure?

A

Moral panics, the emergence of a risk society, and the demand for policy/legislative change.

67
Q

What is a moral panic?

A

Believing that a relatively small problem is critically out of control.

68
Q

How do news media outlets frame deviance and crime?

A

As a battle of good vs. evil.

69
Q

What is the proposed purpose of framing deviance as a good vs. evil?

A

It establishes a moral order and reaffirms power relations.

70
Q

What is the proposed purpose of news stories individualizing and pathologizing deviance and crime?

A

To promote social cohesion.

71
Q

What do news stories perpetuating a “crime does not pay” myth promote?

A

Social control.