Ch. 16- Persuasive Speaking Flashcards Preview

Communications 101 > Ch. 16- Persuasive Speaking > Flashcards

Flashcards in Ch. 16- Persuasive Speaking Deck (18)
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1
Q

Coercion

A

The act of using manipulation, threats, intimidation, or violence to gain compliance.

2
Q

Attitude

A

Our general evaluation of people, ideas, objects, or events.

3
Q

Beliefs

A

Was in which people perceive reality-what is true and real

4
Q

Behavior

A

Manner in which we act or function.

5
Q

Proposition of fact

A

a claim of what is or what is not

6
Q

Proposition of value

A

Something meets or does not meet a specific standard of goodness or quality or right or wrong

7
Q

Proposition of policy

A

Claims about what goal, policy, or course of action should be pursued.

8
Q

Social judgment theory

A

Ability to persuade depends on audience’s current attitudes or dispositions toward your topic, as well as how strongly they feel about their current position.

9
Q

Anchor positions

A

Position on the topic at the outset of the speech.

10
Q

Latitudes

A

Ranges of acceptable and unacceptable viewpoints.

11
Q

Name the five stages of change

A
Pre-contemplation
Contemplation
Preparation
Action
Maintenance
12
Q

Precontemplation

A

State where people are note ready to change behavior, and might think their behavior isn’t a problem.

13
Q

Contemplation

A

When an individual begins to recognize the consequences of their behavior. People experience uncertainty and conflict at this stage.

14
Q

Preparation

A

Individuals move to planning and preparing for the changes they have been contemplating.

15
Q

Action

A

Individual has made a change and enacted new behaviors which require a great deal of willpower.

16
Q

maintenance

A

The behavior change is fully integrated into the individual’s life and they work to work to prevent relapse occurs.

17
Q

Define central processing

A

Thinking critically about the speaker’s message, question it, and seriously consider the strengths of the arguments being presented.

18
Q

Peripheral processing

A

When listeners lack motivation to listen critically or are unable to, they give little thought to the actual message and focus on superficial factors.