Ch. 1 Mass Media Literacy

Question 0

Define Mass Communication

Answer 0

Technology assisted messages to mass audiences

Question 1

What is the most used media?

Answer 1

Television

Question 2

How often is media in our lives?

Answer 2

2/3 of the time we are awake

Question 3

What is a defining characteristic of Mass Communication

Answer 3

The massiveness of the audience

Question 4

Diff between soc/industrial

Reach

Answer 4

Both capable of reaching global audiences, industrial uses centralized framework

Question 5

Diff between soc/ind

Ownership

Answer 5

Ind- corporations or govt

Soc- within economic means of most people

Question 6

Diff between soc/ind

Access

Answer 6

Ind- requires special skills

Soc- anyone can access

Question 7

Define Media Literacy

Answer 7

Ability to understand dynamics of media messages

Question 8

When were pictures included in mass media and why?

Answer 8

Mid 1800’s, because of introduction to photography

Question 9

Media literacy

Define motivation awareness

Answer 9

What is the message telling me

Question 10

Media lit

Media limitations

Answer 10

The possibilities are different for the different types of media

Question 11

Media myth

Answer 11

Myth- it is proven media violence transfers to real violence

Question 12

What are the 4 purposes to mass communication?

Answer 12

Information
Persuasion
Entertainment
Enlighten

Question 13

Define Demassification

Answer 13

Media focused to smaller audiences

Question 14

Define Sub-Mass audiences

Answer 14

Mass audiences with similar interests

Question 15

Define Narrowcasting

Answer 15

Seeking niche audiences

Question 16

Five freedoms the 1st amendment garentees

Answer 16

Religion
Speech
Press
Assembly
Petition