Flashcards in ✅Case Study - Apple as a TNC Deck (42)
Where are Apple's headquarters?
Cupertino, northern California
When did Apple launch?
When did Apple first start seeing big growth?
2000 with mobile and WiFi devices
Where does Apple stand in global IT company rankings?
2nd, behind Samsung
Where does Apple stand in global mobile phone manufacturing rankings?
Apple is the number one...
...global brand by value
How much is Apple worth?
How many full time retail employees does Apple have?
Where does Apple stand in the global TNC rankings?
What is Apples market predominantly aimed at?
Richer, developed countries
What percentage of sales are in the USA?
Where has the most rapid growth been in recent years?
Asia Pacific region
Where are most of Apple's employees based?
In the developed world, mainly USA
Where are its US offices located?
Cupertino, Newark and Santa Clara, CA and Maiden, North Carolina
Where are Apple's European headquarters?
How many people are employed in Cork?
What is manufactured in Cork?
What services are based in Cork?
Customer support and online call centres
Which company is manufacture of iPhones, iPods and iPads outsourced to?
Where is Foxconn city?
Shenzen, Guangdong Province, China
Which other city does Foxconn have a factory in?
Chengdu, Sichuan Province
How many retail stores does Apple have?
Where are the retail stores located?
110 in Europe and Middle East
25 in China
Why are Apple's products made in China?
Large source of skilled, hard working, low paid workers
A number of companies competed for the Apple contract, forcing down costs
Shenzen was the location of China's first Special Economic Zone, attracting many foreign companies
What is Foxconn city?
A business park with a number of factories belonging to different manufacturers of high tech products
How many people are employed in Foxconn city?
How do people live in Foxconn city?
It is self contained and high security, and most workers live on site where there are shops, dormitories and cafes
What are wages like in Foxconn city?
$150-200 a month, above minimum wage and above average for China
Why was Apple attracted to Ireland?
It has low corporation tax, 12.5%, second lowest in the EU