CANVAS QUIZ: Chapter 2 Flashcards Preview

RE 110 - CA Real Estate Practice (9th Edition) > CANVAS QUIZ: Chapter 2 > Flashcards

Flashcards in CANVAS QUIZ: Chapter 2 Deck (20)
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1
Q

The website “Realtor.com” is associated with:

a) The California Department of Real Estate.
b) The National Association of Realtors.
c) The Consumer Protection Bureau.
d) The California Housing Authority.

A

b) The National Association of Realtors.

2
Q

A good source for finding properties for sale by owners (FSBOs) is/are:

a) Craigslist.
b) newspaper ads.
c) bulletin boards.
d) all of the above.

A

d) all of the above.

3
Q

The general purpose of advertising is:

a) meet the clients.
b) bring the clients into the office.
c) build rapport with the clients.
d) all of the above.

A

d) all of the above.

4
Q

In order to call yourself a REALTOR® you must:

a) be a broker for two years.
b) have business cards printed with the word REALTOR® ON THEM.
c) be a member of the National Association of REALTORS® (NAR)
d) have a bachelor’s degree from an accredited university.

A

c) be a member of the National Association of REALTORS® (NAR)

5
Q

Postcards and door hangers (that don’t require opening to view) are considered:

a) illegal by the US Postal Service.
b) poor advertising techniques.
c) indirect mail.
d) direct mail.

A

d) direct mail.

6
Q

Open houses are:

a) an opportunity to find buyers.
b) an opportunity to find sellers.
c) a planned period of time during which a property is held open for public viewing.
d) all of the above.

A

d) all of the above.

7
Q

Whenever an advertisement is the “first point of contact, it must include:

a) your DRE license number.
b) your home phone number.
c) the number of clients you currently represent.
d) all of the above.

A

a) your DRE license number.

8
Q

Which of the following would be considered a “negative” of homeownership?

a) lack of liquidity
b) equity buildup
c) forced savings
d) inflation protection

A

a) lack of liquidity

9
Q

Internet sites, yard signs, bus or bench signs are all examples of:

a) ineffective real estate advertising.
b) overly costly real estate advertising.
c) effective real estate advertising.
d) none of the above.

A

c) effective real estate advertising.

10
Q

Real estate advertising and sales campaigns should be based on:

a) market research.
b) buyer-reaction surveys.
c) client feedback.
d) all of the above.

A

d) all of the above.

11
Q

Writing an effective ad involves the time-tested method of:

a) APLA
b) AIDA
c) ADHDA
d) ALTA

A

b) AIDA (attention, interest, desire, action)

12
Q

In a very competitive real estate market:

a) salespersons’ commission splits are usually lower.
b) salespersons’ commission splits are usually higher.
c) brokers absorb advertising costs, rather than passing some of them onto agents.
d) none of the above.

A

b) salespersons’ commission splits are usually higher.

13
Q

Advertising of real estate credit is under the jurisdiction of the:

a) Consumer Finance Protection Bureau.
b) California Bureau of Real Estate.
c) Supreme Court.
d) IRS.

A

a) Consumer Finance Protection Bureau.

14
Q

The “I” in the advertising formula AIDA stands for:

a) interest.
b) integrity.
c) impulsiveness.
d) illustrate.

A

a) interest.

15
Q

The APR and all other financing terms must be mentioned in an ad:

a) only if the ad runs longer than 30 days.
b) only if the lender requires it.
c) if any financing term is mentioned.
d) none of these answers are correct.

A

c) if any financing term is mentioned.

16
Q

Title insurance companies, probate attorneys and divorce attorneys are often considered:

a) unhelpful to a real estate licensee.
b) employees of a brokerage.
c) professional business contacts in your sphere of influence.
d) none of the above.

A

c) professional business contacts in your sphere of influence.

17
Q

LinkedIn is a:

a) private real estate club.
b) dance step.
c) smartphone operating system.
d) professional/social networking site.

A

d) professional/social networking site.

18
Q

If you are doing your job well, you should be able to ask for referrals from:

a) past clients.
b) current clients.
c) professional business contacts.
d) all of the above.

A

d) all of the above.

19
Q

The most frequently requested form of communication between client and agent is:

a) US mail.
b) text messaging.
c) emailing.
d) personal visits.

A

b) text messaging.

20
Q

Which of the following is considered a method to achieve a good response to an open house?

a) Place an open house sign on property one week before the open house
b) Advertise the open house in a local newspaper and your MLS
c) Invite numerous neighborhoods about the open house in person, by phone, or with postcards.
d) All of the above.

A

d) All of the above.