BUSINESS REVISION Flashcards
BOSTON MATRIX
STARS,QUESTION MARKS,CASH COWS AND DOGS
PROS AND CONS OF BOSTON MATRIX
- MARKET SHARE IS A COMPARISION OF SHARES TO THEIR COMPETITIORS
- MEASURES PRODUCT STRENGTH IN MARKET
- MEASURE OF MARKET ATTRACTIVENESS
PRODUCT LIFE CYCLE
TRIES TO PREDICT STAGES A PRODUCT GOES THROUGH DURING ITS LIFE
5 STAGES
1) DEVELOPMENT
2) INTRODUCTION
3) GROWTH
4) MATURITY
5) DECLINE
DEFINITION OF MARKETING MIX
DIFFERENT PARTS OF THE MARKEWTING USED BY BUSSINESS TO MEET NEEDS/DEMANDS
TYPES OF MARKETING - 7 P’S
- PRODUCT
- PRICE
- PLACE
- PROMOTION
- PEOPLE
- PROCESS
- PHYSICAL
PED CALCULATION
CHANGE IN DEMAND% / CHANGE IN PRICE%
PRICE INELASTIC AND ELASTIC
- ELASTIC IS MORE THAN ONE AND CHANGE IN DEMAND IS MORE THAN CHANGE PRICE
- INELASTIC IS LESS THAN 1 AND CHANGE IN DEMAND IS LESS THAN CHANGE EIN PRICE
WHAT PED AFFECTS
- BRAND LOYALTY
- AVALABILE SUBSITUTES
- IS THE PRDUCT NEEDED
IED CALCULATION
CHANGE IN QUANTITY DEMANDED% / CHANGE INCOME %
IED INELASTIC AND ELASTIC
- LUXURIE PRODUCTS ARE ELASTIC (MORE THAN 1) SO AS INCOME RISES DEMAND RISES
- NECESSITIES ARE INELASTIC (LESS THAN 0) SO AS INCOME INCREASES DEMAND DECREASES
- NORMAL PRODUCTS AS INCOME RISES SO DOES DEMAND
- INFERIOR GOODS AS INCOME RISES DEMAND WILL FALL
QUALITY ASSURANCE
MAKES SURE QUALITY IN ALLOWING US TO RELY ON THE BUSSINESS PRODUCTS/ SERVICES
QUALITY ASSURANCE - TQM
FOCUSES ON CONTINUOUS IMPROVEMENT TO MOTIVATE WORKERS SO THEY FEEL MORE INVOLVED HOWEVER THIS DOES REQUIRE A STRON LEADERSHIP
QUALITY ASSURANCE - KAZIEN
ENOCOURAGES EMPLOYEES TO ENGAGE FULLY WITH IMPROVING QUALITY PROCESS
QUALITY CONTROL
BASED ON THE INSPECTION OF PRODUCTS TO REDUCE DEFECTS
WHEN DOES INSPECTION TAKE PLACE
- WHEN RAW MATERIALS ARRIVE
- PRODUCTION PROCESS
- WHEN PRODUCTS ARE FINISHED
COST POOR MANAGEMENT
- COMPETITIVE ADVANTAGE
- UNEPECTED BREAKDOWN
- LATE DELIEVERY/POOR HUMAN RESOURCES
LEAN PRODUCTION
AIMS TO CUT WASTE PRODUCED WHILST ENSURING QUALITY THIS INVOLVES EMPLOYEES AS A WAY TO MOTIVATE THEM
TYPES OF WASTE
-OVERPRODUCTION
-WAITING TIME
-STOCKS
-DEFECTS
(BUSSINESS MUST HAVE A CULTURE OF QUALITY ASSURANCE)
TIME BASED MANAGEMENT
RECOGNISES THE IMPORTANCE OF TIME AND TRIES TO REDUCE WASTE IN TIME PRODUCTION
SIMULTANEOUS ENGINEERING
HELPS DEVELOP AND LAUNCH NEW PRODUCTS, BY PRODUCTION PROCESS HAPPENING AT THE SAME TIME
CELL PRODUCTION
WHERE TEAMS ARE FORMED AND ARE RESPONSIBLE FOR A UNIT OF WORK
J-I-T PRODUCTION
AIMS TO ENSURE THAT RAW MATERIALS ONLY ARRIVE WHEN THEY ARE NEEDED
KAZIEN
CONSTANTLY INTRODUCES SMALL CHANGES TO IMPROVE QUALITY/ EFFIECENCY
OPERATING PROFIT
IS DIFFERENCE BETWEEN SALES REVENUE, COST OF GOODS AND OTHER OPERATING COSTS
OPERATING PROFIT MARGIN CALCULATION
OPERATING PROFIT / SALES REVENUE * 100
OPERATING PROFIT MARGIN
ALLOWS US TO COMPARE WITH OTHER SIMILAR BUSINESSESS
SOURCES OF FINANCE
EXTERNAL = BANKOVERDRAFT (SHORT TERM), BANKLOANS (MEDIUM TERM)