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1

ASH BUS 330 Entire Course NEW

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BUS 330 Week 5 Final Marketing Plan (Dunkin Donut’s)
BUS 330 Week 2 Situational Analysis (Red Bull)
BUS 330 Week 2 Situational Analysis (Dunkin Donut’s)
BUS 330 Week 5 Final Marketing Plan (Red Bull)
BUS 330 Week 2 Situational Analysis (Toms Shoes)
BUS 330 Week 5 Final Marketing Plan (Red Bull)
BUS 330 Week 2 Situational Analysis (Coca Cola
BUS 330 Week 5 Final Marketing Plan (Coca Cola)
BUS 330 Week 1 DQ 1
BUS 330 Week 1 DQ 2 Products and Services
BUS 330 BUS 330 Week 2 DQ 1 Product Life Cycle Stories
BUS 330 Week 2 DQ 2 Gender as Market Niche
BUS 330 Week 3 DQ 1 Pizza Pricing Strategies
BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin Donut’s)
BUS 330 Week 4 DQ 1 Finding and Targeting Your People
BUS 330 Week 4 DQ 2 Foreign Market Entry Podcast
BUS 330 Week 5 DQ 1 Green Marketing or Greenwashing?
BUS 330 Week 5 DQ 2 Art or Science?



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2

ASH BUS 330 Week 1 DQ 1 NEW

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BUS 330 Week 1 DQ 1


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3

ASH BUS 330 Week 1 DQ 2 Products and Services NEW
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Every year hundreds of millions of dollars are spent marketing products (or services) that fail. Millions of dollars those companies would love to get back.
Fortunately, you happen to have a functioning time machine that you bought on Craig’s list. And now you’ve got one chance to fix what went wrong in the marketing research process and convince one of those companies not to spend that money.
Guided Response:
You’re going to investigate and document the story of a famous new product flop (and market research failure) and how you went back in time to fix it. And since we're marketers, we’re going to do this all in stylish, web 2.0 fashion with Storify.
Identify and research a prominent new product/service failure.
The press loves failures, so you won’t have any problem finding examples.
Identify the following: product/service name, the company who marketed it, the year it was introduced and where (particularly if not in the U.S.).
Find a sample ad for your failed product/service.
YouTube is great for TV ads; image searches are great for printed ads. If you can’t find an ad, you probably haven’t picked a big enough flop!
Grab the link for your ad.
Refer to section 2.3 of the text as needed.
What are the steps in a market research process? Provide a brief explanation of each step relating it to your product as possible.
Where was the failure in your product's market research process? Which step was missing, not followed correctly, misinterpreted, or misrepresented?
What, in a single sentence, is the market research finding that you're going to go back in time and share with management to stop this introduction?
First, check ourour example Storify assignment.
Now see our Storify step-by-step web tutorial.
Respond to at least three of your fellow marketers.
Explain how their market research failure was similar or different than yours
Try to respond to those who do not yet have three replies.
Answer the following questions about the market research process.
Package all this information into a Storify story.
Don't forget to respond to your fellow marketers.


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4

ASH BUS 330 Week 1 Quiz NEW
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Question 1.

Which of the following lists contains all four of the purchase criteria categories identified as part of the Four Utilities of Customer Value?
Question 2.

Which of the following BEST describes the Internal Analysis planning tool?
Question 3.

The example of quinoa in this chapter was used to illustrate an aspect of the globalization paradox. Which statement BEST summarizes the point made by that example?
Question 4.

Which of the following is NOT a typical focus of research in the Marketing Strategy phase?
Question 5.

What characteristic of an increasingly creative society has the MOST impact on marketers’ strategies?
Question 6.

Including what element in a marketing campaign makes it easier to quantify campaign response?
Question 7.

As social media becomes more pervasive, the relationship between marketers and consumers is changing. Which statement BEST describes the nature of this shift?
Question 8.

Which example BEST describes market research applied to the campaign development stage of the marketing process?
Question 9.

A feature that most identified the Production Era was
Question 10.

Which of the following examples represents primary research designed to produce qualitative data?

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5

ASH BUS 330 Week 2 DQ 1 Product Life Cycle Stories NEW

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BUS 330 Week 2 DQ 1Product Life Cycle Stories
Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you're going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.
Guided Response:
Review section 3.2 in our text regarding product life cycles.
Check out our sample life cycle Storify regarding Polaroid Instant Cameras.
Identify an appropriate product, product category or brand.
One that has moved through all phases of the life cycle
Do a web search for dead brands or product fads. Or use this article about bygone tech for inspiration.
Research your brand/product/category to answer the following:
The approximate timing of each life cycle phase
The key events that marked the start or end of each phase
Use at least three sources and refer to our example as needed.
One section on each lifecycle phase. Briefly describe the phase, when it occurred for your product and the key events that started/ended the phase.
At least one image or video (product shots, advertisements, etc.).
Three APA formatted citations. Reference your sources at the end.
When done, copy the link of your published Storify story.
In the title of your post identify your product/brand/category.
In the body of your post, provide your Storify link. See our example.
Of the products that you read about (including your own), which one best fits and least fits the classic life cycle curve? Explain why/how.
Create and publish a new Storify that contains the following:
Post your Storify link to the DQ forum below.
Respond to at least three life cycleStorifys for brand/products/categories other than the one you picked. Then answer this question:

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6

ASH BUS 330 Week 2 DQ 2 Gender as Market Niche NEW

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Market niches: Digital Show and Tell
Brands carve out niches in the marketplace by targeting a specific audience. And two of the most powerful tools a marketer has for making their target feel the brand is "for them" is how they position and package their Product and how they make use of Place — relative to both physical and virtual places of business.
You're going to select either the male targeted Sport Clips (a retail hair cuttery) or the female targeted Sister Snog (a London business social network) and describe how they target through the use of place and product. And while words are great, pictures are worth a thousand of 'em, so we're going to do digital show and tell using a cool new website annotation tool called BounceApp.
Guided Response:
Check out our sample annotated web page for a high-end pet boutique.
Mouse over highlighted areas to view associated commentary.
Pick one of the two brands and visit their website
Sport Clips or Sister Snog
Identify a site page – landing page or otherwise – where place and/or product is featured.
Remember; place encompasses physical and virtual locations
Copy the webpage link from your browser.
See the step by step tutorial
Identify at least three examples of how place and or product is used to reinforce the gender targeting.
Write at least two sentences of explanation for each example.
When done, copy the link to your annotated BounceApp page.
In the post title identify whether you picked Sport Clips or Sister Snog.
In the body of post, provide your BounceApp page link. See example.
Which brand do you think uses product and place more effectively to differentiate itself? Cite at least one reason why relative to both product and place.
Feel free to pick a different "winner" for product versus place.
Screen capture and annotate the webpage using BounceApp
Post your annotated webpage link to the DQ forum below.
Explore annotations for the brand you didn't pick. Respond to three of your peers, at least one of which must be for the brand you didn’t pick. Comment on market niche strategies that those brands used/failed to use in promoting their website. Then answer this:

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7

ASH BUS 330 Week 2 Situational Analysis (Coca Cola) NEW

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BUS 330 Week 2 Situational Analysis (Coca Cola)


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8

ASH BUS 330 Week 2 Situational Analysis (Coca Cola) NEW
BUS 330 Week 2 Situational Analysis (Coca Cola)

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BUS 330 Week 2 Situational Analysis (Coca Cola)


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9

ASH BUS 330 Week 3 DQ 1 Pizza Pricing Strategies NEW
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Pizza Pricing Strategies
This BUS 330 Week you learned about the three core pricing strategies: penetration, neutral, and skim. Now we’re going to examine those pricing strategies in action. Hope you’re hungry, because you’re going to be looking at a lot of pizza.
In this interactivity, you're going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process and then answer a few related questions. So let's dig in!
Guided Response:
Re-familiarize yourself with the three main pricing strategies
Review section 5.2 in the text as needed.
Research actual pizza pricing
Visit each site, identify your location and simulate an order.
Price out a medium cheese or pepperoni pizza.
Proceed to payment stage, observing the selling process.
Record your pizza choice and final price (minus tax).
Execute your purchase as you see fit.
Note: One brand doesn’t offer online ordering. Poke around their website for an online menu or consult fastfoodmenuprices.com.
A brief description of the three pricing strategies (from least to most expensive).
Your research driven price strategy classifications of the five brands.
For any pricing strategy where you have multiple brands, rank them from least to most expensive.
Include the kind of pizza you priced out, your recorded prices and any other pertinent notes.
Your classifications may differ from others. That’s okay.
Your answers to the following questions:
Did your perception of these chains' pricing strategies change based on this exercise? If so, how?
Based on this exercise, identify three factors that complicate price comparisons.
For you, which of these chains represents the greatest value and why? Explain how each of the Ps contributes to your answer.
Create a forum post that includes the following:


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10

BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin Donuts) NEW
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One Message, Many Media: Integrated Marketing Campaigns
In this interactivity, to examine integrated marketing in action, you’re going to tell the Storify story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why.d then answer a few related questions. So let's dig in!.
Guided Response:
Check out our sample Twix campaign storifyfor inspiration.
Note: you only need to include three media in your Storify. We overachieved.
Identify a significant marketing campaign from your internship brand.
Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).
How to identify and research major marketing campaigns?
Search the web or major advertising publications (AdBUS 330 Week or AdAge) for articles about your brand’s advertising campaigns.
Check your brand's Twitter feed for recurring ad messages.
Search for links you can include in your Storify story. Where? See our advertising creative finder for suggestions by media type.
Title and subtitle
Headings for the three media you’ve found
For each medium, a brief description of how it is being used, focusing on what it can do that other media cannot.
A final paragraph summarizing what unifies the campaign and whether or not you think it’s effective and why.
Reference our example and our Storify tutorial as needed
Find campaign executions for at least three different media
Create a new storify story containing the following elements:


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11

BUS 330 BUS 330 Week 4 DQ 1 Finding and Targeting Your People NEW
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Finding and Targeting Your People
Geodemographic Segmentation: Finding Your People
Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spending habits, values) data, households can be classified into segments and the relative attractiveness of these segments for your product or service can be determined.
In this interactivity, you’re going to take a geodemographic system (Prizm Premier) and determine which segment best describes you. Then, exploring map data, you’ll assess how common your segment is for where you live and where you could live amongst more people like yourself! Finally, with knowledge of your segment’s profile, you’re going to suggest a promotion for your internship brand targeted specifically to your segment.
Guided Response:
Begin by perusing the Prizm Premier interactive tutorial.
You’ll note there are 68 segments. Fortunately these are broken into 11 lifestage groups that provide a more manageable starting point.
Visit thePrizm Premier Lifestage Groups page and determine the following:
The lifestage group and segment that best matches you
How common your segment is where you live
Where you could move to find more of "your people"
How to do all that? Our step by step Prizm Premier Tutorial reveals all.
Imagine you’re executing a targeted promotion. Tell us the product or service and deal that you will pitch your segment and justify its appeal.
Feel free to package products or services together.
Your Premier Prizmlifestage group
Your Premier Prizm segment and the characteristics driving your choice
The “popularity” index of your selected segment where you live
The high indexing area for your segment that you've chosen and its value. Tell us what town is in your county that we might have heard of (or any other attraction).
Your segment specific targeted promotional offer and rationale
Create a promotion from your mentor marketer to target your segment.
Publish a post to the forum below containing the following...

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12

BUS 330 BUS 330 Week 4 DQ 2 Foreign Market Entry Podcast

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13

BUS 330 BUS 330 Week 5 DQ 1 Green Marketing or Greenwashing NEW

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As you are likely aware, your internship brand doesn’t just do business in the U.S. So, in this interactivity, we’re going to research their past entry into a foreign market. But rather than writing about it, we’re going to talk about it — by creating a short podcast.
Guided Response:
Check out our sample podcast about GroupOn in China
Listen to the sample podcast.
Identify a specific country to analyze your brand's entry into
First identify the countries your mentor marketer does business in. Or did. Check out the corporate website. Or the latest annual report.
Then search your brand in business periodicals such as Forbes in conjunction with country names or terms like “foreign” or “international.” See which markets have been written about and select one.
When did your mentor marketer enter this foreign market?
What specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three.
What changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing "p." You can repeat "Ps" more than once.
How successful was the entry into this market? Is the brand still in the market?
Try to explore different types of sources (periodicals, videos, annual report, etc.). Tap the Forbes archive and other Ashford University resources as needed.
As you will be creating a podcast, in-line citations are not required, but you will need to document your sources.
Be sure to introduce yourself and identify your mentor marketer and the relevant market before answering the questions above.
SoundCloud provides the means to record and share a link for free.
Consult our step-by-step Creating Your Soundcloud Recording tutorial.
Research your chosen market to answer these questions:
Which P do you think was the most important factor in the failure or success of the market entry they described? Why?
Identify and create proper APA citations for 3+ different sources.
Script (or at least outline) for your podcast.
Record your podcast with SoundCloud.
Post your podcast link and APA formatted sources to forum below.
Listen and react to three peer podcasts.

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14

BUS 330 BUS 330 Week 5 DQ 2 Art or Science NEW

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Let’s be honest, the “art” side of marketing gets most of the press. Everybody likes to talk about that cool new ad they recently saw; however, this is not true when it comes to big data and the advanced analytics being used to evaluate marketing effectiveness and drive marketing planning. In other words, nobody is writing TV shows about a couple of quirky marketing data scientists.
So in this interactivity, we’re going to give marketing analytics its fifteen minutes of fame. Then, we want your take on whether marketing is more art or science and which side appeals more to you.
What to Do (and How to Do It)...
Learn more about big data, marketing analytics, and successful integration
Read the Forbes article “Marketing Analytics Cheat Sheet for CEOs.”
If you want to go deeper on the analytics DQussed, peruse the optional Harvard Business Review article “Advertising Analytics 2.0.”
Post to the forum below, answering the following questions:
Based on everything you’ve learned in this course thus far, do you think marketing is more art than science, or vice versa? Defend your point of view.
Does the art or science side of marketing appeal more to you? Why?

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15

BUS 330 BUS 330 Week 5 Final Marketing Plan (Coca Cola) NEW

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Finish the marketing plan you began in week 2 and wow your internship bosses!
Guided Response:
Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic
Note that you've already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Summarize your plan and why it deserves to be funded.
Success metrics
International considerations
Conclusion


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16

ASH BUS 330 Week 5 Final Marketing Plan (Coca Cola) NEW

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Finish the marketing plan you began in week 2 and wow your internship bosses!
Guided Response:
Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic
Note that you've already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Summarize your plan and why it deserves to be funded.
Success metrics
International considerations
Conclusion


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17

ASH BUS 330 Week 5 Final Marketing Plan (Toms Shoes) NEW

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Finish the marketing plan you began in week 2 and wow your internship bosses!
Guided Response:
Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic
Note that you’ve already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Summarize your plan and why it deserves to be funded.
Success metrics
International considerations
Conclusion


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18

ASH BUS 330 Week 5 Final Marketing Plan (Coca Cola) NEW
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Finish the marketing plan you began in week 2 and wow your internship bosses!
Guided Response:
Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic
Note that you've already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Summarize your plan and why it deserves to be funded.
Success metrics
International considerations
Conclusion


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19

BUS 330 BUS 330 Week 4 DQ 1 Finding and Targeting Your People NEW
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Finding and Targeting Your People
Geodemographic Segmentation: Finding Your People
Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spending habits, values) data, households can be classified into segments and the relative attractiveness of these segments for your product or service can be determined.
In this interactivity, you’re going to take a geodemographic system (Prizm Premier) and determine which segment best describes you. Then, exploring map data, you’ll assess how common your segment is for where you live and where you could live amongst more people like yourself! Finally, with knowledge of your segment’s profile, you’re going to suggest a promotion for your internship brand targeted specifically to your segment.
Guided Response:
Begin by perusing the Prizm Premier interactive tutorial.
You’ll note there are 68 segments. Fortunately these are broken into 11 lifestage groups that provide a more manageable starting point.
Visit thePrizm Premier Lifestage Groups page and determine the following:
The lifestage group and segment that best matches you
How common your segment is where you live
Where you could move to find more of "your people"
How to do all that? Our step by step Prizm Premier Tutorial reveals all.
Imagine you’re executing a targeted promotion. Tell us the product or service and deal that you will pitch your segment and justify its appeal.
Feel free to package products or services together.
Your Premier Prizmlifestage group
Your Premier Prizm segment and the characteristics driving your choice
The “popularity” index of your selected segment where you live
The high indexing area for your segment that you've chosen and its value. Tell us what town is in your county that we might have heard of (or any other attraction).
Your segment specific targeted promotional offer and rationale
Create a promotion from your mentor marketer to target your segment.
Publish a post to the forum below containing the following...

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20

BUS 330 BUS 330 Week 4 DQ 2 Foreign Market Entry Podcast

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21

BUS 330 BUS 330 Week 5 DQ 1 Green Marketing or Greenwashing NEW

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As you are likely aware, your internship brand doesn’t just do business in the U.S. So, in this interactivity, we’re going to research their past entry into a foreign market. But rather than writing about it, we’re going to talk about it — by creating a short podcast.
Guided Response:
Check out our sample podcast about GroupOn in China
Listen to the sample podcast.
Identify a specific country to analyze your brand's entry into
First identify the countries your mentor marketer does business in. Or did. Check out the corporate website. Or the latest annual report.
Then search your brand in business periodicals such as Forbes in conjunction with country names or terms like “foreign” or “international.” See which markets have been written about and select one.
When did your mentor marketer enter this foreign market?
What specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three.
What changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing "p." You can repeat "Ps" more than once.
How successful was the entry into this market? Is the brand still in the market?
Try to explore different types of sources (periodicals, videos, annual report, etc.). Tap the Forbes archive and other Ashford University resources as needed.
As you will be creating a podcast, in-line citations are not required, but you will need to document your sources.
Be sure to introduce yourself and identify your mentor marketer and the relevant market before answering the questions above.
SoundCloud provides the means to record and share a link for free.
Consult our step-by-step Creating Your Soundcloud Recording tutorial.
Research your chosen market to answer these questions:
Which P do you think was the most important factor in the failure or success of the market entry they described? Why?
Identify and create proper APA citations for 3+ different sources.
Script (or at least outline) for your podcast.
Record your podcast with SoundCloud.
Post your podcast link and APA formatted sources to forum below.
Listen and react to three peer podcasts.

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22

BUS 330 BUS 330 Week 5 DQ 2 Art or Science NEW

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Let’s be honest, the “art” side of marketing gets most of the press. Everybody likes to talk about that cool new ad they recently saw; however, this is not true when it comes to big data and the advanced analytics being used to evaluate marketing effectiveness and drive marketing planning. In other words, nobody is writing TV shows about a couple of quirky marketing data scientists.
So in this interactivity, we’re going to give marketing analytics its fifteen minutes of fame. Then, we want your take on whether marketing is more art or science and which side appeals more to you.
What to Do (and How to Do It)...
Learn more about big data, marketing analytics, and successful integration
Read the Forbes article “Marketing Analytics Cheat Sheet for CEOs.”
If you want to go deeper on the analytics DQussed, peruse the optional Harvard Business Review article “Advertising Analytics 2.0.”
Post to the forum below, answering the following questions:
Based on everything you’ve learned in this course thus far, do you think marketing is more art than science, or vice versa? Defend your point of view.
Does the art or science side of marketing appeal more to you? Why?

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23

BUS 330 BUS 330 Week 5 Final Marketing Plan (Coca Cola) NEW

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Finish the marketing plan you began in week 2 and wow your internship bosses!
Guided Response:
Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic
Note that you've already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Summarize your plan and why it deserves to be funded.
Success metrics
International considerations
Conclusion


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24

BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin Donuts) NEW
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One Message, Many Media: Integrated Marketing Campaigns
In this interactivity, to examine integrated marketing in action, you’re going to tell the Storify story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why.d then answer a few related questions. So let's dig in!.
Guided Response:
Check out our sample Twix campaign storifyfor inspiration.
Note: you only need to include three media in your Storify. We overachieved.
Identify a significant marketing campaign from your internship brand.
Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.).
How to identify and research major marketing campaigns?
Search the web or major advertising publications (AdBUS 330 Week or AdAge) for articles about your brand’s advertising campaigns.
Check your brand's Twitter feed for recurring ad messages.
Search for links you can include in your Storify story. Where? See our advertising creative finder for suggestions by media type.
Title and subtitle
Headings for the three media you’ve found
For each medium, a brief description of how it is being used, focusing on what it can do that other media cannot.
A final paragraph summarizing what unifies the campaign and whether or not you think it’s effective and why.
Reference our example and our Storify tutorial as needed
Find campaign executions for at least three different media
Create a new storify story containing the following elements:


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25

STAYER ACC 560 Week 9 Homework Chapter 13 (E13-4, E13-6, E13-7 and P13-1A) NEW

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Chapter 13: Statement of Cash Flows

ACC 560 Week 9 Chapter 13 Exercises 4, 6, and 7; Problem 1
E13-4
Gutierrez Company reported net income of $225,000 for 2017. Gutierrez also reported depreciation expense of $45,000 and a loss of $5,000 on the disposal of equipment. The comparative balance sheet shows a decrease in accounts receivable of $15,000 for the year, a $17,000 increase in accounts payable, and a $4,000 decrease in prepaid expenses.
Instructions
Prepare the operating activities section of the statement of cash flows for 2017. Use the indirect method.

E13-6
the three accounts shown below appear in the general ledger of Herrick Corp. during 2017.
Equipment
Date Debit Credit Balance
Jan. 1 Balance 160,000
July 31 Purchase of equipment 70,000 230,000
Sept. 2 Cost of equipment constructed 53,000 283,000
Nov. 10 Cost of equipment sold 49,000 234,000
Accumulated Depreciation—Equipment
Date Debit Credit Balance
Jan. 1 Balance 71,000
Nov. 10 Accumulated depreciation on equipment sold 30,000 41,000
Dec. 31 Depreciation for year 28,000 69,000
Retained Earnings
Date Debit Credit Balance
Jan. 1 Balance 105,000
Aug. 23 Dividends (cash) 14,000 91,000
Dec. 31 Net income 77,000 168,000

Instructions

From the postings in the accounts, indicate how the information is reported on a statement of cash flows using the indirect method. The loss on disposal of equipment was $7,000. (Hint: Cost of equipment constructed is reported in the investing activities section as a decrease in cash of $53,000.

E13-7
Rojas Corporation's comparative balance sheets are presented below.
ROJAS CORPORATION
Comparative Balance Sheets
December 31
2017 2016
Cash $14,300 $10,700
Accounts receivable 21,200 23,400
Land 20,000 26,000
Buildings 70,000 70,000
Accumulated depreciation—buildings (15,000) (10,000)
________ _________
Total $110,500 $120,100
Accounts payable $12,370 $31,100
Common stock 75,000 69,000
Retained earnings 23,130 20,000
_________ _________
Total $110,500 $120,100

Instructions

a. Prepare a statement of cash flows for 2017 using the indirect method.
b. Compute free cash flow.

P13-1A
You are provided with the following transactions that took place during a recent fiscal year.

(a) Recorded depreciation expense on the plant assets.
(b) Recorded and paid interest expense.
(c) Recorded cash proceeds from a disposal of plant assets.
(d) Acquired land by issuing common stock.
(e) Paid a cash dividend to preferred stockholders.
(f) Paid a cash dividend to common stockholders.
(g) Recorded cash sales.
(h) Recorded sales on account.
(i) Purchased inventory for cash.
(j) Purchased inventory on account.

Instructions

Complete the table indicating whether each item (1) affects operating (O) activities, investing (I) activities, financing (F) activities, or is a noncash (NC) transaction reported in a separate schedule, and (2) represents a cash inflow or cash outflow or has no cash flow effect. Assume use of the indirect approach.

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