Brand Equity Flashcards by Salomé B-p | Brainscape

Q

Brand Equity =

A

The differential effect of brand knowledge on consumer response to the marketing of the brand.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Brand value chain:

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Brand Asset Valuator:

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly