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1

Tourism. Definition der World Tourism Organization (UNWTO):

„Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment [for less than a year] for personal or business/professional purposes. These people are called visitors (which may be either tourists or excursionists; residents or non-residents) and tourism has to do with their activities, some of which involve tourism expenditure.
- Outside the ordinary environment
- For a limited period of time
- For personal or professional purposes
- As visitors (tourists or day-trippers)
- Tourist activities may include tourism expenses

Tourism = over night
Excursion = only pass the day

2

Facts and figures about the worldwide international Tourism

Residents = que son del mismo pais
Non-residents = que vienen de otro pais
Vacations = min 5 days
Short vacation = less than 5 days

- 1.32 billion international guest arrivals in 2017 worldwide; 84 million more than in the previous year (+ 7% at 2016)
- In 2030, 1.80 billion international guests are expected, above-average growth (Ø + 4% per year) of tourism for eight years
- Worldwide international tourism turnover of 1.34 trillion US $ (+ 5% to 2016)

Market share:
International tourism arrivals: Europe 51%, Americas 16%, Asia and the Pacific 24%
International tourism receipts (dollars): Europe 38%, Asia and the Pacific 29%, Americas 24%
Top countries arrivals 2017: France 87 Millions, Spain 82 Mio. and USA 76 Mio.
Top countries earners 2017: USA 211 US$ Billion, Spain 68, France 61
Top countries spenders 2017: China 258 US$ Billion, USA 135, Germany 89

3

Social, cultural and economic significance of the Tourism worldwide
Why tourism matters?

- 1 out of 10 jobs falls on tourism
- "Exports" worth 1.6 trillion U.S$; 7% of world exports and 30% of service exports
- Tourism generates 10% of global gross domestic product
- Tourism should actively contribute to the achievement of three Sustainable Development Goals (SDGs) of the UN by 2030:
(a) Reasonable work and economic growth
(b) Responsible consumption and production
(c ) Life under water

4

Facts and figures about Tourism in Germany

- 2.92 million gainfully employed in tourism (6.8% of the working population)
- Direct gross value added of € 105.3 billion (3.9% of total gross value added, more than engineering or retail)
- For the eighth consecutive year, the number of guest arrivals (178.2 million, + 3.8% in 2016, 21% international tourists) and overnight stays (459.5 million, + 2.7% in 2016, 18% in international tourists)
- Total consumption of € 287.2 billion (22% by international tourists), including, for example, restaurant services (€ 51.2 billion), shopping (€ 49.7 billion) and accommodation (€ 35.8 billion)
- "Tourism is an important economic factor in Germany ...", that is why the current federal government announced in its coalition agreement (March 2018), for the first time ever, a national tourism strategy

Amount spend for each vacation: 1.045 Euros
Amount sped for each short vacation: 268 Euros
Vacations - most visited countries: Germany 27,6%; Spain 13%, Italy 8%
Vacations - most visited places in Germany: Mecklenburg 18,6%; Bayern, 17,8%;
Short vacations - most visited countries: Germany 74%; Austria 13%
Short vacations - most visited places in Germany: Bayern, 15%;

5

Facts and figures about Tourism in Mecklenburg

- 131,254 gainfully employed in tourism in 2016 (17.8% of the working population)
- Gross value added of € 4.1 billion in 2016 (12% of total gross value added), of which € 3.3 billion was tourism and € 761 million was tourism-related
- 7.53 million guest arrivals (-0.5% in 2016, 5% international tourists) and 29.8 million overnight stays (Place # 8 in Germany, -1.8% in 2016, 3% international tourists) in 2017
- The most popular holiday destination among Germans in all federal states (18.6% of 19.2 million holiday trips over 5 days)
- Federal state with the highest tourism intensity (18,471 overnight stays per 1,000 inhabitants, second place: S-H with 10,372, 16th place: NRW with 2,879 overnight stays)
- Rostock with 2 million overnight stays in 2017 (+ 1.5% to 2016) in 17th place in the German cities and municipalities