B2B Flashcards

1
Q

b2b marketing

A
  • marking products to companies and organisations
  • large corp.
  • institutions, healthcare, education
  • gov, federal, local
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2
Q

why? because companies need products/services that:

A
  • are used to manufacture other products
  • support production operations
  • are acquired for resale
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3
Q

characteristics of b2b markets: the buyers

A
  • large
  • few
  • closely related to suppliers
  • (sometimes) geographically concentrated
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4
Q

characteristics of b2b markets: the demand

A
  • derived
  • inelastic
  • fluctuating
  • transactions are based on: very specific needs, professional purchasing, contractual agreements
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5
Q

difference between b2b and b2c

A

b2b - making a profit

b2c - satisfy needs

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6
Q

b2b marketing mix

A

product - services very important
price - bidding
promotion - sales
distribution - short

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