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Flashcards in Acronyms Deck (55)
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ATF

Above the fold

1

BT

Behavioral targeting

2

BTF

Below the fold

3

CPA

Cost per acquisition

4

CPC

Cost per click

5

CPD

Cost per download

6

CPE

Cost per engagement

7

CPM

Cost per thousand

8

CPO

Cost per order

9

CSP

Cost per sale

10

CPV

Cost per view

11

CTC

Click to continue

12

CTR

Click through rate

13

DMA

Designated market area

14

DMP

Data management platform

15

DR

Direct response

16

DSP

Demand side platform

17

eCPM

Effective cost per thousand

18

FEP

Full episode player

19

GRP

Gross rating point

20

HTML

Hyper-text markup language

21

IAB

Interactive advertising bureau

22

IO

Insertion order

23

IP

Internet protocol

24

KPI

Key performance indicator

25

LDA

Legal drinking age

26

MMM

Mixed media modeling

27

MRAID

Rich media player ad interface definition

28

MSA

Master service agreement

29

OOH

Out of home