8: Wrap-up and FAQs

Question 1

4 Qs to answer in reporting research & results, with corresponding sections

Answer 1

1. why, with what expectations did you conduct your study? => intro & theory section
2. How did you carry out your study?
   => method section
3. What did you find? according to APA guidelines
   => result sections
4. So what are the theoretical & managerial implications, relative to prior findings in the area and with limitations?
   => discussion section

Question 2

Explanation of Prof. Scherer’s experiment

Answer 2

• Attribution process of good/bad result when interacting with humans/machines, through a between-subjects design.
• There are conflicting theories predicting 1) more extremes evaluations with humans, 2) same response.
• An ANOVA analysis did not find any significant difference in results.

Question 3

Sample rule of thumb

Answer 3

have at least 30 subjects for each condition

Question 4

suspicion probe:

• how
• against what

Answer 4

• ask subjects what they think the experiment was about
• you want to exclude those who guessed, to avoid desirability bias and related experiment artifacts (behaving as if…)

Question 5

evaluating other people’s studies: 4 guidelines + takeaway

Answer 5

1. which kind of research design was used?
2. how were IVs manipulated and DVs measured?
3. how much and which data is included VS missing?
4. how was data analyzed?
   
   1. groups defined how
   2. outliers treated how
   3. covariates & control variables used
   4. statistical power of the tests

=> even researchers make mistakes!

Question 6

evaluating mgmt research: 4 criteria

Answer 6

1. internal validity
2. external validity
3. measurement validity
4. reliability (replication studies are often not published!)

Question 7

what is highly valuable in research?

Answer 7

multi-method research!

“methodological triangulation” i.e. combining different approaches

Question 8

answering the why Q: aspects

Answer 8

• types of hypotheses
• null hypothesis & alternative hypothesis

Question 9

answering the How Q

Answer 9

research designs

• exploratory
• descriptive
• experimental

options

• cross-sectional
  
  • single cross-sectional design
  • multiple cross-sectional d.
• longitudinal design

Question 10

SAMPLE EXAM Q

Answer 10

How would you test the hyp.:
chocolate makes for happier babies

• which design?
• how would you operationalize ‘happiness’?

Question 11

possible exam Q

Answer 11

scaling techniques: taxonomy w relative pros & cons

Question 12

suggestions for preparation

Answer 12

1. understand concepts
2. review assignments
3. practise with moodle multiple questions