6. Sampling AO3 Flashcards Preview

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Flashcards in 6. Sampling AO3 Deck (10)
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1
Q

A strength of opportunity sampling

A

Quick method - convenient - making use of people closest - most popular

2
Q

A weakness of opportunity sampling

A

Inevitably biased - unrepresentative sample of target population - drawn from specific area - lacks generalisability

3
Q

A strength of volunteer sampling

A

Participants willing - selected themselves - know what is involved - engage more

4
Q

A weakness of volunteer sampling

A

Biased sample - participants likely share traits- e.g. being keen - generalisations limited - volunteer bias

5
Q

A strength of random sampling

A

Potentially unbiased - researcher has no influence - free from researcher bias

6
Q

A weakness of random sampling

A

Representation not guaranteed- can still create biased sample - limits generalisability

7
Q

A strength of systematic sampling

A

Unbiased - usually nth person is random

8
Q

A weakness of systematic sampling

A

Takes time & effort - easier to use random sampling

9
Q

A strength of stratified sampling

A

Representative method - characteristics of target population represented - generalisability more likely than other methods

10
Q

A weakness of stratified sampling

A

Stratification not perfect - cannot reflect all ways people are different - complete representation not possible