5. Audience Flashcards

1
Q

AUDIENCE TERMS:

Niche.

A

A smaller audience.

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2
Q

AUDIENCE TERMS:

Mass

A

A large audience.

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3
Q

AUDIENCE TERMS:

Demographics.

A
Quantifiable data:
age
gender
social class
annual earning 
geographical location
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4
Q

AUDIENCE TERMS:

Psychographics.

A
Young and Rubicam’s 7 types of people: 
Mainstreamer
Reformer
Resigned
Explorer
Aspirers
Succeeders
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5
Q

AUDIENCE TERMS:

Social Grading.

A

ABC1

C2DE

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