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*IB Business WJF > 4 Marketing > Flashcards

4 Marketing Flashcards

*IB Business WJF (33 decks)

1 Business Organisation & Environment

1.3 Organizational Objectives

1.4 Stakeholders

1.5 External Environment

1.6 Growth and evolution

1.7 Organizational planning tools

2 Human Resource Management: Organisational Structure, Leadership and Management, Motivation

2.1 Functions and Evolution of HR

2.2 Organizational structure

2.3 Leadership and Management

2.4. Motivation

2.5 Organizational culture

2.6 Employer and employee relations

3 Finance & Accounts

3.1 Sources of finance

3.2 Costs and revenues

3.3 Break-even analysis

3.4 Final accounts

3.5 Profitability and liquidity ratio

3.6 Efficiency ratio

3.8 Investment appraisal

4.1 The role of marketing

4.2 Marketing planning

4.3 Sales forecasting

4.4 Market research

4.5 The four Ps

4.6 The extended marketing mix (7 ps)

4.7 International marketing

5 Operations Management

Unit 1 - Business Organisation

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