3.3.5 Technology and the marketing mix Flashcards Preview

IGCSE Business Studies > 3.3.5 Technology and the marketing mix > Flashcards

Flashcards in 3.3.5 Technology and the marketing mix Deck (3)
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1
Q

What are the opportunities of e-commerce to businesses?

A

Increased market
Reduced costs
Better information

2
Q

Opportunities of e-commerce to business and consumers

A

To businesses:
Increased market
Reduced costs
Better info

To consumers: 
Convenience
Wider choice
Lower prices
Better info
3
Q

Threats of e-commerce to business and consumers

A

To businesses:
Increase competition
Unfamiliarity

To consumers: 
Fraud
Hacking
No personal service
Returning items