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Flashcards in 27) Field Research Deck (4)
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1
Q

What is field research?

A

First-hand primary information

A way of gathering new up-to-date information

2
Q

Name three examples of methods of field research

A

Personal interview

Telephone survey

Focus group

3
Q

Advantages of field research

A

Information can be gathered for a specific purpose

Information is relevant

Information is up-to-date

4
Q

Disadvantages of field research

A

It can be costly to set up

It can take a lot of time

Information still needs to be analysed and interpreted