2: Qualitative research Flashcards

1
Q

Why do qualitative research? 2 reasons

A

To gain more in-depth understanding:

  • How n why the observed outcomes are generated
  • learn unexpected, not searched-for insights
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2
Q

3 types of qualitative data

A

1- interviews

2- observations (all kinds of behaviors: ethnography!)

3- documents, incl. multimedia

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3
Q

Sampling (interviewees) for qualitative research:
2 attributes

A
  • is crucial: limits conclusions
  • sample is usually small
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4
Q

Conducting a qualitative interview: 5=3+1+1 basics around

A

before:

  • as appropriate to case: either familiarize w topic ahead, or position as unfamiliar
  • choose appropriate site
  • ensure confidentiality

during:
- remember it’s not about you

after:
- use continue improvement

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5
Q

Conducting a qualitative interview: 4=1+3 guidelines

A

1 guideline for no bias:

  • avoid why Qs, say how come or tell me more, so ppl don’t rationalize

3 flow guidelines:

  • flow from general to specific
  • use open-ended Qs
  • manage topic flow
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6
Q

In qualitative interviews, use probes: def + 5=2+1+2 examples

A

Strategical short verbal or nonverbal responses to elicit more info w/o interrupting flow:

2 verbal:

  • repeater probe
  • OK / I see (but don’t reinforce)

1 semiverbal:
- hum

2 nonverbal:

  • nod
  • short silence
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7
Q

3 projective methods in qualitative interviews:

A

From psychotherapy:
cmc

1- sentence completion > tell story

2- symbolic matching eg to animal pics

3- have interviewees make a collage

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8
Q

Projective methods: why?

A

People are better able to project feelings on other (entities) than to attribute them to themselves.

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9
Q

Coding for qualitative interviews: def + 2 suggestions

A

= Assign categorizing labels to chunks of interview text

  • Iterative process to do throughout, after each interview
  • SW like Nvivo helps
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10
Q

Key 5=1+2+2 steps of conducting research via qualitative interviews

A

li.s.i.c.a.!

before:
0- review research lit.!!!

during:
1- sampling
2- interviews

after:
3- coding
4- analysis

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11
Q

2 suggestions for qualitative interview analysis

A
  • beginning: be aware since start of lenses you use
  • ending: visualize, but careful to not make numerical what is not
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12
Q

Qualitative vs quantitative data relationship in 3 considerations

A
  • are both needed to understand reality
  • quant can help qual: BEFORE identify sample of representative vs outliers cases; AFTER test generality of qual
  • qual can help quant: BEFORE research design AFTER interpret results
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13
Q

in-depth interviews = define w 3 attributes + goal

A
  • more than 1h
  • ask informant about topic they are knowledgeable in
  • using guideline or protocol
  • goal: gain in-depth understanding
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14
Q

interview guideline Vs protocol

A

List of Qs Vs (Memorised) list of topics

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15
Q

In qualitative interview do not: 7=1+3+3 negative suggestions

A
  • talk about yourself (LOL!)

3 suggestions for no bias:

  • take notes (makes informant self-conscious)
  • reinforce some answers
  • ask why

3 flow suggestions:

  • ask yes/no question
  • interrupt flow, but circle back
  • let conversation go COMPLETELY off topic <> it’s good to explore a bit
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