2. Media Language- Theories Flashcards

1
Q

Steve Neales Genre Theory.

A

Genres are instances of repetition and difference.

Difference is essential to the economy of genre.

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2
Q

Whose is the Genre Theory?

A

Steve Neale.

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3
Q

Roland Barthes’ Theory of Semiotics.

A

Texts communicate meaning through SIGNIFICATION.

Not all audiences will decode in the same way. It depends on cultural experience and context.

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4
Q

Action Code.

A

Refers to any action it event that indicates something else is going to happen.
Incorporates Enigma Codes to keep the audience guessing.

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5
Q

Enigma Code.

A

Information is withheld, keeps unanswered questions meaning the audience will want to carry on watching/reading.

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6
Q

Semantic Code.

A

Refers to the connotations in the story that give additional meaning beyond literal description.

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7
Q

Symbolic Code.

A

Similar to Semantic, but acts at a wider level.
Organises semantic meanings into broader and deeper sets of meaning.
Symbolism is used within the text to represent broader ideas or qualities eg pathetic fallacy.

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8
Q

Cultural Code.

A

Refers to an external body of knowledge.

Cultural, Scientific, Historical, Political, or Social which add meaning to the text.

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9
Q

Tzvetan Todorov’s Narratology Theory.

A

He claims all narratives share the same basic structure:

Equilibrium - Disruption - Recognition - Repair - Return to Equilibrium.

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10
Q

Claude Levi-Strauss’ Structuralism Theory.

A

He suggests meaning is created through a set of Binary Oppositions which create conflict within a narrative.

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