1.Tute Common mistakes Co makes with Global Mktg Flashcards Preview

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Flashcards in 1.Tute Common mistakes Co makes with Global Mktg Deck (1)
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1
Q

What are the most common mistakes companies make with global mktg?

A
  1. not specifying countries
  2. not paying enough attention to internal data
  3. not adapting their sales & mktg channels
  4. Not adapting the product offering
  5. Not letting local teams lead the way
  6. Not thinking through global logistics