13b- Social Media Marketing Flashcards Preview

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Flashcards in 13b- Social Media Marketing Deck (27)
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1
Q

Direct Traffic

A

direct links or bookmarks

2
Q

Natural Search - SEO

A

k

3
Q

Paid Search - PPC

A

j

4
Q

Affiliates

A

jn

5
Q

Email

A

k

6
Q

Social

A

n

7
Q

Common Metrics in PPC

A

CPC, CPA, CPM, CTR

8
Q

Cost-Per-Click - CPC

A

kj

9
Q

Cost-Per-Action - CPA

A

kh

10
Q

Cost-Per-Thousand - CPM

A

jf

11
Q

Click-Through-Rate - CTR

A

mj

12
Q

Owned

A

-

-websites, direct email campaign

13
Q

Purchased

A

-

-advertising

14
Q

Earned

A

-

-social media

15
Q

Viral

A

?

16
Q

US Online Spending

A

k

17
Q

US TV Spending

A

k

18
Q

US Print Ad Spending

A

ki

19
Q

Online Marketing

A

k

20
Q

Traditional Marketing

A

jk

21
Q

Social Media Marketing

A

kn

22
Q

Media Convergence

A

kj

23
Q

Strategy

A

kh

24
Q

Reach

A

lj

25
Q

Engage

A

kj

26
Q

Convert

A

khj

27
Q

Why SM?

A

kh