13. Data Analysis: Kinds of Data (AS) Flashcards Preview

Psychology - Research Methods > 13. Data Analysis: Kinds of Data (AS) > Flashcards

Flashcards in 13. Data Analysis: Kinds of Data (AS) Deck (16)
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1
Q

what is quantitative data?

A

numerical data

2
Q

what is qualitative data?

A

non numerical data

3
Q

what are the strengths of quantitative data?

A

easier to analyse

4
Q

what are the limitations of quantitative data?

A

it tends to be over simplifications of human behaviour

5
Q

what are the strengths of qualitative data?

A

it represents the complexities of behaviour

6
Q

what are the weaknesses of qualitative data?

A

it’s more difficult to analyse

7
Q

what is primary data?

A

data collected first-hand

8
Q

what is secondary data?

A

data that already exists before the investigation

9
Q

what is a strength of primary data?

A

it fits the job perfectly as it was collected with the sole purpose for the investigation

10
Q

what is a weakness of primary data?

A

it requires time and effort on the part of the researcher to be collected accurately

11
Q

what is the strength of secondary data?

A

is inexpensive and easy to access

12
Q

what is a weakness of secondary data?

A

the quality and accuracy of it may be poor and it may not be directly relevant to that specific investigation

13
Q

what is a meta analysis?

A

a special type of secondary data that involves combining data from a large number of studies

14
Q

what sort of data will a meta-analysis produce?

A

it may produce either qualitative or quantitative data

15
Q

what are the strengths of a meta analysis?

A

enables generalisations to be made and we can be more confident in the conclusions as they come from a wider range of information

16
Q

what are the weaknesses of a meta analysis?

A

it may be prone to publication bias and the studies may not be equivalent