Flashcards in 1.2.3 - Market Segmentation Deck (9)
What are the 6 market segments
the process of breaking something up into smaller parts
relating to the structure of a population
the reference lines on a graph
SWOT analysis: A study undertaken by a business to identify the strengths and weaknesses, opportunities and threats
What are the three Demographics
Advantages of Market maps
- Provides visual image of where the business is.
- Helps identify characteristic of a competitor
Disadvantages of Market Map
- Based on opinions of the creator.
- The environment the business is operating on is changing.